Smoking ad#3

Ad#3
1) What is the main message of the ad?
The main message of this ad is if you smoke these cigarettes they will make you feel thinner.


2) What images appear in the ad that invokes a specific feeling from the viewer?
The word 'thin' is used a lot. And talking about physical appearance, this may make the viewer want to be like the model in the ad. That they need these cigarettes to achieve these things.


3) What techniques are used in the ad to get the viewer to purchase the
product?

Positive Lifestyle is in this ad. The model is riding her bike outdoors. Ideal people, the model is thin and attractive. Facts and figures, the ad claims that the cigarette is healthier because it has less tar and methanol. Dreams and Insecurities, the model is thin and attractive in an ad all about "thin" cigarettes.

4) What lifestyle or image is being sold?

An active one one some part. The model is outdoors sitting on a bike not actually riding it. Also the major point in this ad is on the word 'thin.' The model's thin, the cigarettes are thin. The add mentions size and physical appearance 10 times in this ad. Talking about her "men trim" and her figure being "slim" and 'long and lean.'

5) What would "happen" to you if you smoked, according to the advertisement?

If you smoked this product you might end up as the model, thin and attractive. You will be healthier by smoking these cigarettes than others.

6) What is the general ambiance of the advertisement? What mood does it
create? How does it do this?
The mood of this ad is confidence. She is confident with herself. She is so confident with her she she can sit on a bike and look alluringly into the camera.


7) If there are figures (men, women, children, animals) what are they like? What
can be said about their facial expressions, poses, hairstyle, age, sex, hair
color, ethnicity, education, occupation, relationships (of one to the other)?
The model it thin and attractive. She is sitting on a bike to show her fun and active lifestyle with these 'thin' cigarettes. She looks confident with herself and happy.


8) What theme or themes do we find in the advertisement? What is it about?
(The plot of an advertisement may involve a man and a woman drinking but
the theme might be jealousy, faithlessness, ambition, passion, etc.)
The theme in this ad is all about appearance. Thin and attractive appearance. The model is happy that she is thin and she no has a thin cigarette to match.

9) Is there a cool factor?
Yes there is a cool factor. The women is attractive and she says this little speech about her ideal life while smoking these cigarettes.


10) What, if any, facts and figures are used to promote the fact that the product
is "safe?"
The ad talks about it's product being safer than others because there is less tar and menthol.


11) Please provide a minimum 10 sentence reflection of this assignment that
shares your thoughts of smoking in society today and what you have
learned..
When I was looking for ads for this project I found that it is very difficult to find modern ads for cigarettes, they are all anti-smoking! Do not get me wrong that's great that the government is cracking down on these tobacco companies and their advertisements. It was just frustrating to find any! I ended up finding old ads for smoking. I learned a lot from this project and realised how deceiving ads can be. The ad can play on the viewers emotions and insecurities. I need to be more careful on how I listen to ads now. Smoking in my opinion is a gross and filthy addiction. I feel sorry for those who are caught up in the trap and do not want to quit. I am glad they are enforcing more laws now that discourage smoking and make the air cleaner for all of us.