The main message of this ad is "Smoking is believing!" The ad is telling the viewer that you can even smoke more with these cheaper better cigarettes.
2) What images appear in the ad that invokes a specific feeling from the viewer?
The women is pretty and she looks like a business women. She might relate to women of that time period. The viewer wants to get this product because it will make them look like the model and because they are cheaper.
3) What techniques are used in the ad to get the viewer to purchase theproduct?
This ad uses Friends, Fun and Excitement for their product. They make the cigarette sound really good in the description and they mention how "everyone can afford" their product. The model also seems pretty happy with her self for smoking these cigarettes.
4) What lifestyle or image is being sold?
I think this ad is directed towards the female audience and the ad is playing on models youth and her independence. The viewer thinks the model is in control of her life and she is saving money by smoking these cigarettes.
5) What would "happen" to you if you smoked, according to the advertisement?
If you started to smoke these cigarettes according to the ad you would be happier and weather.
6) What is the general ambiance of the advertisement? What mood does itcreate? How does it do this?
The general ambiance of this ad is happiness. The models happy the writing is in big cheerful letters with nice bright colours. It gives off the impression that if you smoke these cigarettes you will be happier... and save money at the same time!
7) If there are figures (men, women, children, animals) what are they like? Whatcan be said about their facial expressions, poses, hairstyle, age, sex, haircolor, ethnicity, education, occupation, relationships (of one to the other)?
The model in this ad is a young women. She looks like she works, is independent, smokes and loves it. Especially the smoking part and even more so when she smokes these cigarettes because they taste good and saves her money! She is young pretty and white. This looks like its set in the 50s or 60s so white dominance is still going on.
8) What theme or themes do we find in the advertisement? What is it about?(The plot of an advertisement may involve a man and a woman drinking butthe theme might be jealousy, faithlessness, ambition, passion, etc.)
I think this ad's theme is happiness and frugalness. The ad mentions summertime and goes on to describe how good their product tastes. The model has this big smile on her face that makes the viewer like her immediately. And the ad focuses on the fact that their product is cheaper than most saying "Everyone can afford" the product.
9) Is there a cool factor?
Yes, I think there is a cool factor. The model radiates happiness and makes the viewer want to be like her.
1o) What, if any, facts and figures are used to promote the fact that the productis "safe?"
This product does not use any facts of figures to promote the safeness of the product. It is more focused on the taste of the cigarettes and how it is least expensive to buy their cigarettes than someone's product.
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