Smoking ad #1

Ad #1
1) What is the main message of the ad?

If you are a guy and you smoke these cigarettes you will get hot girls to fall in love with you.

2) What images appear in the ad that invokes a specific feeling from the viewer?

That the guy is blowing smoke in the girls face and she looks very interested in the guy.

3) What techniques are used in the ad to get the viewer to purchase theproduct?

They are using the "Cool factor, " dreams and insecurities and ideal people in this ad.

4) What lifestyle or image is being sold?

The man gets attractive looking women by smoking these cigarettes and his lifestyle suggests that he is a 'playboy' and girls love him.

5) What would "happen" to you if you smoked, according to the advertisement?

This ad is mostly geared for the male audience and if you were smoking these cigarettes and blew in to a women's face she "follow you anywhere." They would make you feel cool, handsome and in control.

6) What is the general ambiance of the advertisement? What mood does itcreate? How does it do this?

The ambiance of this ad, I think is coolness. The advertisers are trying to make the viewer think you would look cool and handsome if you smoke their product. They do this by using ideal people; the man is handsome and mysterious and the woman is sexy and alluring.

7) If there are figures (men, women, children, animals) what are they like? Whatcan be said about their facial expressions, poses, hairstyle, age, sex, haircolor, ethnicity, education, occupation, relationships (of one to the other)?

Like I said in question 6, the man in this ad is good looking and mysterious and the woman is sexy and alluring. The way they are posed and looking at one another creates a romantic tension between the two. The man looks like a playboy and when he smokes these cigarettes and blows them in woman's faces he get the attractive looking girl. This advertisement is an older American ad and with racial stereotyping still very strong, the people in this are white wealthy Americans with great tans.

8) What theme or themes do we find in the advertisement? What is it about?(The plot of an advertisement may involve a man and a woman drinking butthe theme might be jealousy, faithlessness, ambition, passion, etc.)

The theme in this ad is definitely temptation,passion and control. The man is tempting the woman with his cigarettes and his dashing good looks. He is also tempting the viewer to by the product because it could make them look like him. The viewer can see the passion between the man and the female and want that for themselves. The man has control of the woman in this ad. She is utterly seduced by this man and his cigarette.

9) Is there a cool factor?

There is a cool factor. The man and women are ideal looking people and they make the viewer want to be like them and the way they can is by smoking the same cigarettes the models are.

10) What, if any, facts and figures are used to promote the fact that the productis "safe?"

This ad does not say anything about it's product being "safe." It is more focused on the being cool and attractive side to smoking.